The Content Creator

Accelerate content delivery and drive business growth with Content Basis. We combine predictive analytics, machine learning, and human expertise to create high-quality content that resonates with your target audience and converts more inbound inquiries. Experience the power of Content Basis and take your online presence to the next level.

Strategy

The Uncomfortable Truth About Platform Recommendations Your Business Deserves to Know

July 17, 2025

During my years running Wagento (A digital Solution Integrator), I witnessed this scenario play out repe...

Business Growth

Humans of the World, Write!

July 3, 2025

Taking Back Content in the Age of AI

Business Growth

Why Platform Diversity Matters in Ecommerce

June 26, 2025

OR When the Shopify Kool-Aid Gets Too Sweet

AI

The ChatGPT Shopping Cart

June 12, 2025

What Merchants Need to Know About OpenAI's Shopify Integration

Business Growth

Emerging B2B Commerce Contenders in the US Market

June 5, 2025

I considered titling this article "Brazil vs Germany: Commerce Edition" as a nod to that infamous 2014 W...

Growth

Magento Found Alive And Running 200 Stores

May 29, 2025

When I was running Wagento Create way back in 2017, our client Universal Music Group had a huge ask: 120...

E-commerce

Why Unified Billing Matters for the Adobe Commerce Marketplace

May 14, 2025

The $50,000 Management Problem In my former role as President of Wagento Creative, I watched merchants s...

AI

The ChatGPT Shopping Cart

May 7, 2025

What Merchants Need to Know About OpenAI's Shopify Integration

E-commerce

The Unexpected Strength in Adobe and Magento Coexistence

April 29, 2025

For years, I've viewed Adobe's acquisition of Magento through a skeptical lens. Like many in the communi...